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IDEC - Universitat Pompeu Fabra

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Debate on visiting doctors at La Fórmula 2008


On 24th April La Fórmula 2008, the 6th One-day Meeting for Pharmaceutical Marketing Professionals, was held as part of the Master in Pharmaceutical Marketing. Taking part was Gonzalo Rodríguez, Head of Sales Primary Care de Novartis, who gave a talk entitled ?The evolution of medical visits: from product to service?.

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