This site uses own and third parties cookies to help us personalize our site to you, improve our services and customize our advertisements according to your preferences from your navigation habits. If you agree to continue surfing, we take this to mean that you are fine with our cookies policy. More information.

IDEC - Universitat Pompeu Fabra

Home > UPF-IDEC > News


A talk by Double You as part of the Master in Digital Arts


On June 6th José Rubio and Javier Urbaneja from Double You, one of the first and most internationally renowned advertising agencies, gave a talk entitled ?Advertising1.0: Creativity and Technology?. This talk was given as part of the Master in Digital Arts, directed by Xavier Berenguer and José Lozano and focused on how technology forces creative ideas to mature, grow and adapt or become obsolete.

<< Back to list of news

Twitter Linkedin Bookmark and Share
© IDEC-Universitat Pompeu Fabra