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IDEC - Universitat Pompeu Fabra

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Digital Marketing: the secret of Obama's success


The Master's in Digital Marketing invites you to discover the new practices in communication which gave Barack Obama his victory. His publicity and marketing campaign was highly unique. Due to an initial lack of support from other traditional forms of media, Obama obtained the repercussion and publicity needed to generate greater notoriety via the Internet thanks to good online marketing strategy.

On Wednesday, 20th May, at 19.00, Javier Oliete will give a master class in which he will reveal the secret to Obama's success. Everyone is invited; all you need to do is confirm your attendance by logging on to

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