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IDEC - Universitat Pompeu Fabra

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Cycle of talks on Direct and Digital Marketing in Brazil, Argentina and Uruguay


The main centres of the Instituto Cervantes in Rio de Janeiro and São Paulo co-organized with IDEC a talk entitled: ?From passive consumers to active prosumers?. This talk was also given at the IDEC building in Buenos Aires with the collaboration of CECRA (the Spanish Chamber of Commerce of the Republic of Argentina) and in Montevideo with the collaboration of the Chamber of Advertisers of Uruguay. These various sessions proved successful and were well received.

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