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International Business: the export strategy of the brand Brazil


Paula Ramona Feiten Teixeira, participant on the Master's in International Business. Specialising in Latin America, Europe and Asia, has published an article in number 106 of the magazine Moneda Única (May 2011) on the export strategy of the brand Brazil. Paula Ramona pointed out that “the question is coherently positioning the Brazil abroad. The success of its insertion into foreign markets will depend on the quality with which the process is performed”.

In her article entitled “Made in Brazil”, Paula Ramona Feiten stated that “there are several reasons for investing in Brazil: its geographic location and the size of the market are key factors”. She also emphasised that “account should be taken of the quality of its land and the fact that it borders on almost all the countries of South America. Brazil has sustained economic growth”. Finally, she pointed out “the abundant examples of technological innovation in key sectors such as aviation or oil production” and concluded that “all this is in addition to the natural resources of the country and its internationally recognised human resources”.

Paula Ramona Feiten Teixeira, born in Brazil, is an international development analyst at CreditServices and is taking part in the 21 st year of the Master's in International Business. Specialising in Latin America, Europe and Asia. The Master's in International Business trains professionals to adapt to the challenges of the global market. Participants learn to analyse the business context and to identify business and investment opportunities in different geographic environments.

Please click here to read the full article (in Spanish) published on page 34 of the magazine Moneda Única.

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