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Jordi Urbea, academic co-ordinator of the Master’s in Direct Digital Marketing, publishes “Éxito”


The academic co-ordinator of the Master's in Direct Digital Marketing, Jordi Urbea, and Gabriel Garcia de Oro have published the book “ Éxito.Las once claves de la motivación, el triumph y el leadership vistas por los mejores entrenadores del mundo”(“ Success.The eleven keys to motivation, triumph and leadership seen by the world's best coaches”) ( published by Planeta). In this book the authors disclose the essential keys to leadership and triumph based on dialogues with top-level football coaches, including Pep Guardiola, Vicente del Bosque, José Mourinho, Javier Clemente, Jorge Valdano, Víctor Muñoz, Luis Aragonés, Ernesto Valverde, Marcelo Bielsa and Mauricio Pochettino, among others.

From these interviews the authors extract the know-how of these professionals who achieve, through their leadership strategies and techniques, make their players work as a team making the most of the individual talent of each player to the benefit of collective success. The book provides answers to questions such as: “Can you imagine a company where the director earns less than those below him? A business where everyone is a young multimillionaire? How do you motivate them? How do you make them earn their bread? How do you get them involved in the project?”.

The index of the book consists of the following section: 1. Knowing yourself, 2. Knowing the group, 3. Communication, 4. Emotional intelligence, 5. Goals and Objectives, 6. Planning Capacity: Global and individual, 7. Innovation and creativity, 8. Generosity, 9. Dispute-resolution capacity,10. Strength, and 11. Motivation, a fundamental capacity. If you wish to read the book, you can find it here

Jordi Urbea is the academic co-ordinator of the Master's in Direct Digital Marketing and general manager of OgilvyOne worldwide and Ogilvy Interactive. Jordi Urbea has been involved in the world of the Internet since the outset. In 1992 he was sales director of Servicom, the first Internet service provider, as well as director of the internal agency of Servicom. In 1995 he continued his career at Intercom, as sales manager, and in 1996 was appointed director of new projects at the same company, where he was responsible for the development of its internal agency (Plug Intercom). In 1998, together with other Intercom partners, he founded the interactive agency Avatar e-studios.

In 1999, the agency was sold to the communication group Bassat Ogilvy & Mather, and he became founder member of the company OgilvyInteractive, where he carried out the post of director of the agency in Barcelona. In February 2001, he joined eresMas (AUNA Group) as sales director of the portal. In October 2001, he became director of new business of the same where, in April 2004, he was appointed general manager of the OgilvyOne Barcelona office (which encompasses OgilvyInteractive).

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