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Prague, host to the academic week of the Master’s in International Business

[09/06/11]

As they do each year, the students of the Master's in International Business .Specialising in Latin America, Europe and Asia have carried out an international academic week the objective of which is to become familiar with the reality of international business by taking an academic trip to a destination outside Barcelona. In the twenty-first edition of the master's course, the chosen location was Prague, where participants found a wide range of activities aimed at strengthening their knowledge of the economic situation in the Czech Republic. From 11 to 15 April 2011, the participants attended a series of conferences dealing with matters such as:

  • "Macroeconomic data from the Czech Republic and investment possibilities in the country", delivered by Czechlnvest.
  • "International trade in the Czech Republic", with Eugen LacZ as speaker.
  • "Brand Management Skoda", with Pavel Strache, member of the company Skoda.
  • "Entrepreneurship in the Czech Republic", with Dr Martin Lukes.
  • "Distribution system in the Czech Republic", given by Petr Jirsak.
  • Apart from these conferences, the students went on a couple of visits to top-notch companies such as Moser (factory and glass museum) and Pilsner Urquell (brewery).

The Master's in International Business .Specialising in Latin America, Europe and Asia, headed by Carles Murillo and Manuel Cienfuegos, trains professionals so they can adapt to the challenges of the global market. Participants will learn to analyse the business context and identify business and investment opportunities in various geographic environments.

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