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ORLA-UPF publishes a book on international business

[14/06/11]

Pablo Furnari, executive director of the First Export Programme of the Fundación Gas Natural has written the prologue to the book International business: current environment, marketing, hiring and negotiating (Negocios internacionales: ambiente actual, marketing, contratación y negociación) published by the Observatorio de Investigación de Relaciones con América Latina (ORLA) at Pompeu Fabra University .

The Fundación Gas Natural and IDEC-Universitat Pompeu Fabra are connected by constant close collaboration. For example, in 2010 the Fundación Gas Natural, through the First Export Programme, offered twenty study and business scholarships for enabling participants in international business. The twenty scholarships consisted of the participation in a one-week postgraduate-level course in International Business at IDEC-Universitat Pompeu Fabra. As a supplement to the training, business meetings were arranged with Spanish and Argentinian employers interested in their products and/or services. The scheme was open to all SMEs from any sector located in Argentina.

Another example of collaboration is the prologue to the book, in which Furnari states: “International business requires interaction between different players on both a business and governmental, political, NGO and educational level, among others, which gives rise to a systematic relationship among all those forming part of the business world”.

Included among the various authors of the book is Carles Murillo Fort, director of the Master's in International Business. Specialising in Latin America, Europe and Asia, and Manuel Cienfuegos Mateo, assistant director, as well as José Luis Aznar Campins, Josep Bertran Valls, José Luis Marín and Judith Mata Montforte.

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