Toni Aira highlights the role of political and institutional cabinets in improving governance

The Director of the Veolia Chair in Institutional Communication and Sustainability and the Master’s Degree in Political and Institutional Communication at UPF-BSM took part in a Madrid event exploring the role of cabinet leadership in public decision-making.

Toni Aira, Director of the Veolia Chair in Institutional Communication and Sustainability and the Master’s Degree in Political and Institutional Communication at UPF Barcelona School of Management (UPF-BSM), took part on 24 September in Madrid in the roundtable 'La política desde dentro' ('Politics from the Inside'). Organised by ACOP, AP institute and Beers & Politics, the event explored a key yet often overlooked role in public life: political and institutional cabinet leadership.

Joining a panel of prominent professionals who have worked with the Office of the President of the Government of Spain and various ministries, Aira offered a perspective focused on monitoring, analysis, and the importance of research, training and providing practical tools for professionals who work alongside public decision-makers. His approach brings professional experience into dialogue with academic knowledge to help improve preparation, coordination and the quality of decision-making.

This perspective also aligns with the United Nations Sustainable Development Goals (SDGs) under the 2030 Agenda, particularly SDG 16, which promotes effective, accountable and transparent institutions; SDG 4, which advocates quality education and lifelong learning; and SDG 17, which encourages partnerships to achieve shared goals. Through research and teaching, the professionalisation of political and institutional cabinets can help foster governance that is better informed, more accountable and more firmly oriented towards public service.

Aira’s participation in the event thus reinforces UPF-BSM’s and the Veolia Chair’s commitment to connecting academic knowledge with the real-world challenges of institutional communication and public decision-making.