UPF-BSM and Juno House launch The Next You, a series of sessions on leadership and professional development

The UPF Barcelona School of Management (UPF-BSM) and Juno House have launched The Next You, a series of eight talks led by the School’s professors. The initiative aims to bring academic knowledge closer to the professional community and create spaces for discussion, reflection and the exchange of ideas on the current challenges facing the professional world.

The sessions take the form of conversations exploring the key issues professionals face today, from leadership and well-being to innovation, economics and organisational transformation. The collaboration brings together two complementary environments: the academic expertise of UPF-BSM and a professional community committed to lifelong learning, personal development and building new connections.

The first session, held on 27 October, featured Andrés Raya, professor at UPF-BSM, who addressed intergenerational communication and the challenges of leading teams comprising up to five generations. During the session, he encouraged participants to question the stereotypes associated with each generation and consider the extent to which context can shape people's experiences and ways of working. He also highlighted the value of bringing together different perspectives, knowledge and career paths, as well as the importance of leadership that can influence the environment and help each individual reach their full potential.

The next session will be led by Luz Parrondo, also a professor at the School, who will explore financial intelligence and financial storytelling, examining how financial language and data can become tools for strengthening decision-making and the ability to influence others.